CREATING A DIGITAL BRAND AND WEBSITE FOR THE NEW E-SHOP BIY.
TYPE
UX DESIGN, UI DESIGN
BYI is a brand new online furniture shop which sells sustainable, personalised and affordable objects. Each piece in their furniture collection can be customised in shape, colour and materials. People can then choose a local maker to create and deliver the piece they have just designed on the website. I worked for BIY on a freelance basis, helping them get their website together.
WIREFRAMES
As usual, I began by thoroughly reviewing all the documents provided by the client and researching competitors competitors. Following that, I started creating user flows to outline the high-level journey with the client before progressing to wireframes.
CUSTOMISATION
The trickiest part of the project was figuring out the best way to customise the products. As we worked on the website, the client was simultaneously developing the brand’s business model. This made the project more complex as we had to constantly integrate new information. It took a bit of back-and-forth before the client and I agreed on an approach.
VISUALS
Since the brand was entirely new, there were no existing brand guidelines apart from a logo. This meant I had complete creative freedom regarding the digital design. I had to create a look and feel that resonated with the vibrant and playful nature of their products.
THE FINISHES CUSTOMISATION FLOW
Here is what the furniture customisation flow looks like.