The brand designers came up with a new creative concept for GA called “Everything Connected”. It’s the idea that different departments within a business are connected, or that a business can connect with their customers through appealing and functional design, or even to connect the worlds of creativity and commerce through an understanding of both sides. Taking inspiration from this idea, the primary graphic device for the brand is a bold straight line.

WEBSITE ANIMATIONS

I didn’t want the website to feel boring or static, so I started playing around with animating the designs. I used the bold line to link up each section.

VISUALS